Creating visual guidelines for a small IT company : case Valuc Oy
Lucander, Anna (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121425777
https://urn.fi/URN:NBN:fi:amk-2021121425777
Tiivistelmä
Valuc Oy is a one-person IT company, mainly operating in database implementation and consulting. Valuc Oy has been in business since 2017 and it already had customers and projects when it was founded. The company did not have any visual identity. Although advertising is not needed, it is good for a company to have a visual identity, as it increases credibility and interaction. The aim of this thesis was to create a visual identity and a guideline book for Valuc Oy and remove creative pressure from the commissioner.
This thesis consists of two parts, a theoretical and a practical one. The research data were collected from the commissioner, literature, and online articles. The theoretical part explored the areas of visual design and the process of creating visual guidelines. The findings functioned as a framework for the practical part. In the project, a visual guidelines book, a PowerPoint template, and a business card were created.
The research and the project work revealed that the ideation and the visual creation process has multiple levels and many aspects that one needs to consider. Creating a visual identity requires knowledge of rules but also thinking outside of them. The commissioner was pleased with the project and utilized deliverables in work meetings. Visual guidelines can be developed further and work as a base for possible advertising in the future.
This thesis consists of two parts, a theoretical and a practical one. The research data were collected from the commissioner, literature, and online articles. The theoretical part explored the areas of visual design and the process of creating visual guidelines. The findings functioned as a framework for the practical part. In the project, a visual guidelines book, a PowerPoint template, and a business card were created.
The research and the project work revealed that the ideation and the visual creation process has multiple levels and many aspects that one needs to consider. Creating a visual identity requires knowledge of rules but also thinking outside of them. The commissioner was pleased with the project and utilized deliverables in work meetings. Visual guidelines can be developed further and work as a base for possible advertising in the future.