The effectiveness of Social Media Marketing in Modern Business
Goyal, Amit (2021)
Goyal, Amit
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121425771
https://urn.fi/URN:NBN:fi:amk-2021121425771
Tiivistelmä
In today’s business world social media plays an important role. Social media marketing is the type of marketing which creates recognition, action and awareness of any business and products. Now a days social media is used as a tool for marketing to reach customer in different way.
The aim for this thesis is to find out whether social media marketing is an effective mar- keting tool in modern business. The focus of this thesis to study and identify the benefits of social media marketing. In today’s modern business world most companies using so- cial media marketing to get attention of their target customers towards their products.
This thesis will try to find out answers about the effectiveness of social media marketing in modern business by several methods and different sources. The advantages of social media marketing are compared with the marketing theory, Interview results and various articles found on internet. The author of this thesis conducted interview of marketing and communication team members of Kotikatu, and they have provided all the general support for this thesis. Those interview questions answers provided good support in research work of this thesis.
The aim for this thesis is to find out whether social media marketing is an effective mar- keting tool in modern business. The focus of this thesis to study and identify the benefits of social media marketing. In today’s modern business world most companies using so- cial media marketing to get attention of their target customers towards their products.
This thesis will try to find out answers about the effectiveness of social media marketing in modern business by several methods and different sources. The advantages of social media marketing are compared with the marketing theory, Interview results and various articles found on internet. The author of this thesis conducted interview of marketing and communication team members of Kotikatu, and they have provided all the general support for this thesis. Those interview questions answers provided good support in research work of this thesis.