Sports retailing (Decathlon) changes under covid-19 in China
Yang, Cao (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121526007
https://urn.fi/URN:NBN:fi:amk-2021121526007
Tiivistelmä
With the further development of the social economy, the traditional sporting goods retail channel has not been able to meet the needs of the current industry development, but it is undeniable that the current Chinese sporting goods retail channel is still dominated by the traditional solid channel.
But with the explosion of Covid-19, the traditional sports retail model has taken a huge hit and impact. This is a crisis for retail, but in this crisis is also an opportunity for companies. Companies under the influence of Covid-19 have had to find new ways to secure the survival of their businesses. The cooperation between the Internet and offline became the inevitable result. A new concept will also be introduced here, Omni-channel.
This paper will use Decathlon, a famous company in the sports retail industry, as an example. It will analyse how Decathlon adapted and used omnichannel sales to avoid the impact of Covid-19 in the face of the epidemic.
The main point of this study is that Omni-channel in the sports retail industry have great potential in China. China's economy, the development of technology, the popularity of the Internet, etc., which is undoubtedly the basic pavement for omnichannel sales. Combined with the Covid-19 push, this is a great time.
But with the explosion of Covid-19, the traditional sports retail model has taken a huge hit and impact. This is a crisis for retail, but in this crisis is also an opportunity for companies. Companies under the influence of Covid-19 have had to find new ways to secure the survival of their businesses. The cooperation between the Internet and offline became the inevitable result. A new concept will also be introduced here, Omni-channel.
This paper will use Decathlon, a famous company in the sports retail industry, as an example. It will analyse how Decathlon adapted and used omnichannel sales to avoid the impact of Covid-19 in the face of the epidemic.
The main point of this study is that Omni-channel in the sports retail industry have great potential in China. China's economy, the development of technology, the popularity of the Internet, etc., which is undoubtedly the basic pavement for omnichannel sales. Combined with the Covid-19 push, this is a great time.