Designing a Kickstarter Crowdfunding Campaign: case impro the boardgame
Vatanen, Vilma (2021)
Vatanen, Vilma
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121425882
https://urn.fi/URN:NBN:fi:amk-2021121425882
Tiivistelmä
The objective of this project-based thesis was to plan and design a crowdfunding campaign and a Kickstarter webpage for a company called Tulenkantajat Oy, and their project Impro – The Boardgame. While I was doing this thesis project, I worked for Tulenkantajat Oy (ltd) as their social media manager. I was given the task to study and research crowdfunding, webpage design, marketing, and social media to formulate a picture about how the project could be conducted successfully. Other funding options were explored in case the crowdfunding campaign in Kickstarter would end up failing. The initial plan was to publish the Kickstarter webpage and campaign 1st of August 2021.
The launch was postponed to 1st of March 2022, due to issues with manufacturing and shipping of the game that would have occurred if it had launched 1st of August. The outcome of this project-based thesis was a Kickstarter webpage and a marketing plan for their social media during the campaign. I first started to explore Kickstarter as a platform, different types of crowdfunding and research successful crowdfunding campaigns. Then, the webpage started forming based on the knowledge I gained and the themes and guidelines that were suggested by my team members in Tulenkantajat Oy. The webpage is currently ready for launching and can be found in its entity in Appendixes. After the webpage was done, it was time to move to suggestions for their social media marketing during the campaign.
The result of this thesis was usable Kickstarter webpage, that Tulenkantajat Oy will be able to launch when they decide to run the campaign. Social media suggestions were based on research about other successful Kickstarter campaigns and social media marketing strategies, platforms and my own experience working on their different social media platforms. The conclusions were that they should focus their marketing during the campaign to their most popular social medias that have most followers. Activity, audience engagement and sustaining the momentum by using different techniques to keep the followers interested during the campaign are key elements to success.
The launch was postponed to 1st of March 2022, due to issues with manufacturing and shipping of the game that would have occurred if it had launched 1st of August. The outcome of this project-based thesis was a Kickstarter webpage and a marketing plan for their social media during the campaign. I first started to explore Kickstarter as a platform, different types of crowdfunding and research successful crowdfunding campaigns. Then, the webpage started forming based on the knowledge I gained and the themes and guidelines that were suggested by my team members in Tulenkantajat Oy. The webpage is currently ready for launching and can be found in its entity in Appendixes. After the webpage was done, it was time to move to suggestions for their social media marketing during the campaign.
The result of this thesis was usable Kickstarter webpage, that Tulenkantajat Oy will be able to launch when they decide to run the campaign. Social media suggestions were based on research about other successful Kickstarter campaigns and social media marketing strategies, platforms and my own experience working on their different social media platforms. The conclusions were that they should focus their marketing during the campaign to their most popular social medias that have most followers. Activity, audience engagement and sustaining the momentum by using different techniques to keep the followers interested during the campaign are key elements to success.