Development of Internal Communication: Case Company X

Abstract

The aim of this Bachelor’s thesis was to examine the implementation of internal communication in a retail company. The purpose of this thesis was to find out what is the present state of internal communication in the company and what are its possible problem areas. Once the problem areas were identified, possible solutions and development suggestions were introduced. This thesis consists of a theoretical part, which dealt with the aspects of internal communication and organizational communication. The empirical part deals with the chosen research method, research results, conclusions and development suggestions.

Quantitative method was applied in this thesis. An electronic questionnaire was prepared for the company’s personnel, in which employees were interviewed about the functionality and problem areas of the company’s internal communication. After background information, the survey addressed internal communication and its channels, the functionality of internal communication and lastly problem areas and suggestions for development. The questionnaire also provided an opportunity to comment openly on the allegations made in the question-naire, which allowed for more personal and accurate answers.

The results indicated that the most effective communication channels for employees are Microsoft Teams, face-to-face team meetings and conferences, and email. Many of the open comments were related to Teams, and how its commissioning has improved and clarified the company’s communication. From this it is discovered that it is definitely worth continuing to use Teams and investing in it alongside other communication channels. However, the use of too many communication channels and too much information flood negatively affects many employees. A large proportion of responses also related to emphasizing the importance of face-to-face team meetings. It is clearly important for the employees to be communicated and informed face-to-face and at the same time to feel the sense of belonging. This explains how internal communication and its functionality in the company is so important for well-being at work.