Added value in residential real estate development & marketing – case study

Abstract

Residential real estate development is a business of few with huge upscale with proper actions and possibility to lose everything with wrong steps. Large companies are less interested in small or medium-sized real estate investments, offering small investors a chance to succeed. However, for small investors, the risks are high if the small investor does not know what they are doing or an error occurs in the evaluation of the project. This thesis examines how a company created added value for different project participants in a residential real estate development project in Vantaa from January 2020 to November 2020. Each party involved in the project will be introduced, and their backgrounds will be explained. The thesis does not deal with the added value produced for the community, the government, the school system, the City of Vantaa, or any unmentioned instance. The theory explains what added value, value creation, and value proposition are. The work consists of a qualitative research method in the form of interviews. Qualitative research methods are used to collect quantitative research, i.e., non-numerical data. The interviews were conducted semi-structured to facilitate the setting of follow-up questions and to support the natural continuation of the discussion. Each party involved in the project felt that they had gained added value, which could include, for example, but not limited to, monetary value and added value that improved the quality of life