Marketing Plan
Niemi, Jessica; Mamia, Sauli (2012)
Niemi, Jessica
Mamia, Sauli
Tampereen ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012120418334
https://urn.fi/URN:NBN:fi:amk-2012120418334
Tiivistelmä
The aim of the thesis was to create a marketing plan for Ski Unlimited Oy Ltd for their new product launch. Ski Unlimited Oy Ltd has been organizing energetic skiing trips for young people with low budget since 1997 under the names Hupellus and TaivasHupellus. This winter Ski Unlimited Oy Ltd is launching a new branch, under the name Ski Unlimited. Ski Unlimited will be focusing on all-inclusive skiing trips to different locations in Switzerland. Ski Unlimited is now searching for active, skiing-loving customers between the ages of 30 to 65 who value quality and easiness. Now with a completely new target market and style of arranged tours, the authors have focused in the marketing plan for this new segment of customers. The aim of the marketing plan is to allure customers, gain visibility and to help to create a plausible brand for the Ski Unlimited.
The authors studied marketing and its different tools broadly. Those tools which were considered the best for Ski Unlimited Oy Ltd and which would probably be effective for the desired customer segment were chosen. The selection of the marketing tools was based on the research of the company and the current market situation and on the analysis of these to be able to offer the suitable marketing solutions.
All of the actions and thoughts described in this marketing plan are made for the current situation. In the future it is important to keep in mind that the marketing environment keeps on changing and different actions might be needed in order to stay competitive in the market.
The authors studied marketing and its different tools broadly. Those tools which were considered the best for Ski Unlimited Oy Ltd and which would probably be effective for the desired customer segment were chosen. The selection of the marketing tools was based on the research of the company and the current market situation and on the analysis of these to be able to offer the suitable marketing solutions.
All of the actions and thoughts described in this marketing plan are made for the current situation. In the future it is important to keep in mind that the marketing environment keeps on changing and different actions might be needed in order to stay competitive in the market.