Website Design for Abja Rural Tourism Destination
Tõnts, Liina (2012)
HAAGA-HELIA ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2012120418131
http://urn.fi/URN:NBN:fi:amk-2012120418131
Tiivistelmä
This bachelor’s thesis is about creating a website for Abja Rural Tourism Destination. The project is commissioned by Non-Profit Organization (NPO) Mulgimaa Development, which operates in southern Estonia.
The objective of this thesis is to build a multilingual website, which would function as a source of information for tourists. In addition, the purpose is that it increases the recognition of Abja and starts to build brand awareness for Abja as a tourist destination. The Abja area has great potential to be a competitive destination, thanks to its beautiful nature and historical sites, provided that its resources are strategically utilized.
The theoretical part starts by describing a destination, destination marketing, destination online marketing and tourist’s behavior before visit. However, the main focus in put on website-building principles, for instance choosing a domain name, defining the website’s objectives, tips for content planning, selecting visual design elements and so on. The project development part describes in detail the website development tasks, like comparing website building principles, benchmarking and planning, gathering and editing content and design element, building the website and testing it.
This project-based thesis has resulted in the development of a website in two languages, Estonian and English. The development process took place between June and November 2012.
The objective of this thesis is to build a multilingual website, which would function as a source of information for tourists. In addition, the purpose is that it increases the recognition of Abja and starts to build brand awareness for Abja as a tourist destination. The Abja area has great potential to be a competitive destination, thanks to its beautiful nature and historical sites, provided that its resources are strategically utilized.
The theoretical part starts by describing a destination, destination marketing, destination online marketing and tourist’s behavior before visit. However, the main focus in put on website-building principles, for instance choosing a domain name, defining the website’s objectives, tips for content planning, selecting visual design elements and so on. The project development part describes in detail the website development tasks, like comparing website building principles, benchmarking and planning, gathering and editing content and design element, building the website and testing it.
This project-based thesis has resulted in the development of a website in two languages, Estonian and English. The development process took place between June and November 2012.