Competence assessment toolbox for event industry professionals
Heinonen, Elina (2012)
HAAGA-HELIA ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012121018883
https://urn.fi/URN:NBN:fi:amk-2012121018883
Tiivistelmä
The purpose of this project based thesis is to design an effective competence assess-ment tool for event management industry professionals. The writer noticed the lack of competence tools for the event management industry and therefore wanted to follow the topic trough a project thesis. The competence assessment tools will be designed through a portfolio of competence related instruments.
The design of the assessment tools based on a careful literature review about the event management, project management, hospitality management, marketing management and general management. Competence frameworks and maps from different specialty areas were reviewed in order to create a competence framework for the event man-agement industry professionals.
The project resulted in a five-step competence assessment. The tools enable the man-agers to identify the most relevant competences for the project, team or individual, to reveal the gaps in the current and ideal level of competence, to identify the priorities of competence development, provide training solutions and to measure the effectiveness of the training and the increase in competence.
Finally, the project was tested using a project assessment tool that included four (4) interviews with event industry professionals. The results of the interviews revealed that there is a need for such tools specifically designed for the event industry. However, the respondents had different views of the appropriate extent and applicability of the tools.
The design of the assessment tools based on a careful literature review about the event management, project management, hospitality management, marketing management and general management. Competence frameworks and maps from different specialty areas were reviewed in order to create a competence framework for the event man-agement industry professionals.
The project resulted in a five-step competence assessment. The tools enable the man-agers to identify the most relevant competences for the project, team or individual, to reveal the gaps in the current and ideal level of competence, to identify the priorities of competence development, provide training solutions and to measure the effectiveness of the training and the increase in competence.
Finally, the project was tested using a project assessment tool that included four (4) interviews with event industry professionals. The results of the interviews revealed that there is a need for such tools specifically designed for the event industry. However, the respondents had different views of the appropriate extent and applicability of the tools.