Promoting the export of textiles and garments to the Finnish market : The case study of Vietnam textile and garment group

Abstract

Recently, Finnish companies have been interested in the Vietnamese market due to stable quality and affordable prices. The purpose of the study is to explore the recent context of promoting textile exportation by Vinatex to the Finnish market. The author interviews Vinatex’s managers to inquire into possible challenges and their trend in textile exportation to the Finnish market and the selection of secondary data. The author shows and analyses information relating to the Finnish market and the recent strategies of the firm in view of different opportunities and threats while coming to the market. Then, the author interviews managers to gather detailed information about the recent context of promoting the textile exportation of Vinatex to the Finnish market. Next, the author gives out solutions to enhance the efficiency of promotional measures taken by Vinatex to boost their export activities.