The effectiveness of social media in event marketing
Koroma, Usman (2012)
Koroma, Usman
HAAGA-HELIA ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012121219144
https://urn.fi/URN:NBN:fi:amk-2012121219144
Tiivistelmä
Author
Usman, Koroma Group
POBBA 08
Title of report
The effectiveness of social media in event marketing Number of pages and appendices
28 + 2
Teacher(s)
Johanna Salakka
Thesis Objectives
The main objective of this study is to reveal and understand reasons behind the demand in the usage of social media in communicating, Furthermore the goal of this research is to study the impact of social medias can influence potentials customers in attending conferences via social medias
Problem to be Discussed
The marketing impact and growth of social medias; Communication made easy via social medias; The importance of social media in events and conferences
Approach, Method and Material
The research will be conducted through data collections from primary and secondary sources. Quantitative and Qualitative methods will be implemented during the research process. The primary data will be obtained through quantitative questions. The quantitative approach is important in this kind of research to enable researchers gather mass information from respondents. It is empirical forms of research questionnaire which consists of structured and open-ended questions with different sections that respondents need to fill out.
Keywords
Social media, marketing, effect, online, future, communication, twitter, LinkedIn, Youtube, event.
Usman, Koroma Group
POBBA 08
Title of report
The effectiveness of social media in event marketing Number of pages and appendices
28 + 2
Teacher(s)
Johanna Salakka
Thesis Objectives
The main objective of this study is to reveal and understand reasons behind the demand in the usage of social media in communicating, Furthermore the goal of this research is to study the impact of social medias can influence potentials customers in attending conferences via social medias
Problem to be Discussed
The marketing impact and growth of social medias; Communication made easy via social medias; The importance of social media in events and conferences
Approach, Method and Material
The research will be conducted through data collections from primary and secondary sources. Quantitative and Qualitative methods will be implemented during the research process. The primary data will be obtained through quantitative questions. The quantitative approach is important in this kind of research to enable researchers gather mass information from respondents. It is empirical forms of research questionnaire which consists of structured and open-ended questions with different sections that respondents need to fill out.
Keywords
Social media, marketing, effect, online, future, communication, twitter, LinkedIn, Youtube, event.