The new Weibo service for company Ju Zhou Kan

Abstract

The purpose of this thesis is creating a new Weibo service of Company Ju Zhou Kan. Company Ju Zhou Kan is a real estate magazine company. In order to give a suitable service for the case company, first is to analyze the company competitive and to get the shortages of the company. Second is the theoretical support of social media and Weibo. Third is to find out factors influenced Weibo in the external and internal environment of Kunming. Last is to confirm the new Weibo service and implement Weibo. All the researches results collect in Kunming, Yunnan Province, China. The theoretical part includes social media and Weibo.”Weibo” (微博) is the Chinese word for "micro blog". The theories are about the introduction and characteristics of social media and Weibo. And it also contains social media marketing plan and the strategies of Weibo marketing. The social media marketing plan and strategies help to make an implemented plan. The ways to collects information is the first-hand experience and a questionnaire. Through the working self-experience and the analysis of company competitive, Company Ju Zhou Kan is weakly in the visibility, customer trust and satisfaction. In order to improve these shortages, creating a company official Weibo is the suitable service. Two analyses and one questionnaire prove that Weibo is the suitable service for Company Ju Zhou Kan. According to the theory of social media plan and Weibo strategy, make an enterprise official Weibo plan for the company, and then, implement the plan. The result of this new Weibo service is the company Ju Zhou Kan improves the shortages. It has a more opportunities to communicate with customers, and the Company also increases the visibility, customer trust and satisfaction.