Behavioral finance during financial crisis in a banking company
Niraula, Saroj (2012)
Hämeen ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201301021028
https://urn.fi/URN:NBN:fi:amk-201301021028
Tiivistelmä
Panchashil Multi-Purpose Co-Operative Limited, a banking company of Nepal, commissioned this study. After the end of civil war in Nepal, which lasted for ten years, there was a situation of financial crisis. This situation was not brought by any economic changes in the country but be-cause of the bias behaviour of people.
The main purpose of this thesis is to use behavioral finance as a tool and suggest the commissioning company a way to overcome the situation caused by an irrational decision-making behaviour of the investors or the company’s customers.
There are many models, theories and hypotheses of behavioral finance de-fined by prominent researchers. Different researchers have studied human behaviour and human decision-making criteria and tried to explain these under different supporting models of behaviour finance. Many of such models, theories and hypotheses are used in this study.
As a part of the research method, an interview with the management committee of the company was arranged. There were also some question-naires sent to the customers of the company.
Based on the interviews and surveys, it can be said that the behaviour of the investors is not rational. Thus, there is a need for proper study of the investors in the company and a customer satisfaction assessment should be done. Not only that, the investors /customers should be updated with the information on the company’s changed policy or schemes or any other news that is relevant.
The main purpose of this thesis is to use behavioral finance as a tool and suggest the commissioning company a way to overcome the situation caused by an irrational decision-making behaviour of the investors or the company’s customers.
There are many models, theories and hypotheses of behavioral finance de-fined by prominent researchers. Different researchers have studied human behaviour and human decision-making criteria and tried to explain these under different supporting models of behaviour finance. Many of such models, theories and hypotheses are used in this study.
As a part of the research method, an interview with the management committee of the company was arranged. There were also some question-naires sent to the customers of the company.
Based on the interviews and surveys, it can be said that the behaviour of the investors is not rational. Thus, there is a need for proper study of the investors in the company and a customer satisfaction assessment should be done. Not only that, the investors /customers should be updated with the information on the company’s changed policy or schemes or any other news that is relevant.