Development of CSR Implementation Strategy Proposal. : Case: Kenkävero Association
Zhuvertseva, Valeriya (2012)
Zhuvertseva, Valeriya
Mikkelin ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012122020174
https://urn.fi/URN:NBN:fi:amk-2012122020174
Tiivistelmä
The business world is awakening to an undeniable reality: our global economy, society and environment are inextricably aligned. The word of today is Corporate Social Responsibility. Up until recently, the CSR concept was generally considered by multinational enterprises exclusively, however, now small local firms see the benefits when applying CSR concept into their models.
The aim of the study is the proposal of comprehensive and integrative framework for a CSR strategic implementation developed within Kenkävero business operations according to its specific characteristics.
The theoretical part is divided into two sections. First one covers the fundamental principles of CSR; investigates core reasons of CSR controversial nature; examines a vital importance of stakeholder theory; identifies driving forces of CSR, its applicability and scope of activities. Second part scopes the relationship between strategy and CSR; examines various approaches to implement CSR efficiently, including strategic planning, stakeholder’s prioritization, and highlights the importance of CSR communication at last.
The empirical part is a conjunction of the discussed theoretical frameworks, answers of semi-structured interview, observations and relevant secondary statistics that results in in-depth step-by-step analysis of Kenkävero current performance and a desired one.
As a result, the applicability of CSR concept to Kenkävero operations proved to be beneficial if only integrated strategically. Thus a proposed integrative framework is successfully developed, and justified not only to address Kenkävero objectives effectively, but additionally to bring other valuable benefits.
The aim of the study is the proposal of comprehensive and integrative framework for a CSR strategic implementation developed within Kenkävero business operations according to its specific characteristics.
The theoretical part is divided into two sections. First one covers the fundamental principles of CSR; investigates core reasons of CSR controversial nature; examines a vital importance of stakeholder theory; identifies driving forces of CSR, its applicability and scope of activities. Second part scopes the relationship between strategy and CSR; examines various approaches to implement CSR efficiently, including strategic planning, stakeholder’s prioritization, and highlights the importance of CSR communication at last.
The empirical part is a conjunction of the discussed theoretical frameworks, answers of semi-structured interview, observations and relevant secondary statistics that results in in-depth step-by-step analysis of Kenkävero current performance and a desired one.
As a result, the applicability of CSR concept to Kenkävero operations proved to be beneficial if only integrated strategically. Thus a proposed integrative framework is successfully developed, and justified not only to address Kenkävero objectives effectively, but additionally to bring other valuable benefits.