Feasibility study of an African restaurant in Helsinki
Ohangbon, Charles (2012)
Ohangbon, Charles
HAAGA-HELIA ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012121920064
https://urn.fi/URN:NBN:fi:amk-2012121920064
Tiivistelmä
Author or authors
Charles Ohangbon POBBA
08
Title of report
Feasibility study of an African restaurant in Helsinki Number of pages and appendices
42 + 9
Teacher(s) or supervisor(s)
Evariste Habiyakare &
This bachelors thesis is a feasibility study of an African restaurant in Helsinki. The aim of this study was to ascertain the posibility of establishing a successful African restaurant in Helsinki.
This aim of the study came to play as a result of the fact that many investors have tried in the past to open an African restaurant in Helsinki, but due to many factors including lack of experience and lack of the required skills, the business failed.
A survey was carried out on 106 respondent inhabitants of Helsinki during the Months of June and July 2012 and also one week each in October and November, 2012. The data collection process had to be extended many times due to the rigorous process and challenges associated with data collection.
The findings of the survey turned out to be a bite different from some of the researchers earlier expectations. However, the result of the study reveals the posibility of successfully operating African restaurant in Helsinki. Many of the respondents opinned that it is a good idea to have African restaurant in Helsinki but it should be of high quality and of good price. The type of food to be served was also refered to, on this, the respondents wants the food to be made out of natural ingredients and the served portions should be big.
One main disperity between the researchers point of view before the research and the result of the study is; the researcher was of the view that it would be better to set up this propective African restaurant like the traditional Finnish restaurant, but the result reveald that many of the prospective customers are only willing to pay between 11€ and 15€ for a meal. Some respondents also want the price for drinks to be included in the price of the meal, and they would prefer the posibility of having to have as much drinks as they can for the same price. Many of the respondents also want a buffet type restaurant.
On the whole, the result of the entire study was quite good, up to standard and met the researcher’s overall expectations.
Keywords
Feasibility, study, restaurant, entrepreneur, Helsinki, African.
Charles Ohangbon POBBA
08
Title of report
Feasibility study of an African restaurant in Helsinki Number of pages and appendices
42 + 9
Teacher(s) or supervisor(s)
Evariste Habiyakare &
This bachelors thesis is a feasibility study of an African restaurant in Helsinki. The aim of this study was to ascertain the posibility of establishing a successful African restaurant in Helsinki.
This aim of the study came to play as a result of the fact that many investors have tried in the past to open an African restaurant in Helsinki, but due to many factors including lack of experience and lack of the required skills, the business failed.
A survey was carried out on 106 respondent inhabitants of Helsinki during the Months of June and July 2012 and also one week each in October and November, 2012. The data collection process had to be extended many times due to the rigorous process and challenges associated with data collection.
The findings of the survey turned out to be a bite different from some of the researchers earlier expectations. However, the result of the study reveals the posibility of successfully operating African restaurant in Helsinki. Many of the respondents opinned that it is a good idea to have African restaurant in Helsinki but it should be of high quality and of good price. The type of food to be served was also refered to, on this, the respondents wants the food to be made out of natural ingredients and the served portions should be big.
One main disperity between the researchers point of view before the research and the result of the study is; the researcher was of the view that it would be better to set up this propective African restaurant like the traditional Finnish restaurant, but the result reveald that many of the prospective customers are only willing to pay between 11€ and 15€ for a meal. Some respondents also want the price for drinks to be included in the price of the meal, and they would prefer the posibility of having to have as much drinks as they can for the same price. Many of the respondents also want a buffet type restaurant.
On the whole, the result of the entire study was quite good, up to standard and met the researcher’s overall expectations.
Keywords
Feasibility, study, restaurant, entrepreneur, Helsinki, African.