Assessing demand for physical objects among marketing agencies : market research for Alphaform RPI Oy
Popova, Oxana (2012)
Popova, Oxana
Turun ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201301071134
https://urn.fi/URN:NBN:fi:amk-201301071134
Tiivistelmä
The market for 3D printing services is projected to grow significantly. A service provider of 3D printing and rapid prototyping services, Alphaform RPI Oy recognizes that there are numerous growth opportunities that can be exploited. A market research was initiated by the case company to look for any emerging trends to use physical objects. The study was focused on exploring marketing agencies and their vision on 3D printing and rapid prototyping services.
Theoretical framework was built around market research, growth opportunities and value innovation strategies.
This research is a qualitative case study. Interviews were conducted with representatives of three marketing agencies from Turku. Interviewed agencies provide a wide spectrum of marketing solutions. Moreover, they performed services to nationwide and international customers. During interviews study participants were asked about their current business and demand for physical objects. This information was necessary to determine whether marketing agencies with their customer needs and wants could be targeted as potential customers by Alphaform RPI Oy.
The findings indicated that the demand of physical objects is determined by marketing agencies’ specialization, secondly that needs of the end customers determine the demand for physical objects in marketing agencies. With this research it was identified that marketing agencies do not have a significant demand for physical objects. Neither were identified any emerging trends among marketing agencies to use physical objects. Therefore, marketing agencies do not appeal as potential customers for Alphaform RPI Oy.
As the industry grows rapidly, the case company would be suggested to keep monitoring trends and the dynamics of the market. A practical implication for the case company would be to promote 3D printing and rapid prototyping services to a broad audience.
Theoretical framework was built around market research, growth opportunities and value innovation strategies.
This research is a qualitative case study. Interviews were conducted with representatives of three marketing agencies from Turku. Interviewed agencies provide a wide spectrum of marketing solutions. Moreover, they performed services to nationwide and international customers. During interviews study participants were asked about their current business and demand for physical objects. This information was necessary to determine whether marketing agencies with their customer needs and wants could be targeted as potential customers by Alphaform RPI Oy.
The findings indicated that the demand of physical objects is determined by marketing agencies’ specialization, secondly that needs of the end customers determine the demand for physical objects in marketing agencies. With this research it was identified that marketing agencies do not have a significant demand for physical objects. Neither were identified any emerging trends among marketing agencies to use physical objects. Therefore, marketing agencies do not appeal as potential customers for Alphaform RPI Oy.
As the industry grows rapidly, the case company would be suggested to keep monitoring trends and the dynamics of the market. A practical implication for the case company would be to promote 3D printing and rapid prototyping services to a broad audience.