How to manage successful marketing : case of Haaga-Helia Degree Programme in Sports and Leisure in Vierumäki
Jansson, Kai; Parkkulainen, Ville (2012)
HAAGA-HELIA ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201302062111
https://urn.fi/URN:NBN:fi:amk-201302062111
Tiivistelmä
The purpose of this study was to produce a step-by-step guidebook for Haaga-Helia Degree Programme in Sports and Leisure. Guidebook can be used for attracting more applicants. Study illustrates theories in non-profit marketing as well as considers possibilities and methods on how those can be found and used in the case of Haaga-Helia Degree Programme in Sports and Leisure.
Strategic marketing consist out of three stages that are based from the information gained from the earlier stages. These steps are analysis stage, strategy stage and implementation.
Most of the long lasting strategic marketing plans go through all the stages to build consistency.
The main aim of this study was to find the most cost efficient method suitable for the Haaga-Helia Degree Programme in Sports and Leisure to perform strategic marketing in terms of attracting students. Most of the marketing theories are well known, but to be able to gain that information needed, it can be costly. In this study, the illustrated methods are without any costs.
Thesis has been constructed from the theories and further developed to be suitable for the study program. Evaluation and performance level of this study can be a subject for
another thesis.
Strategic marketing consist out of three stages that are based from the information gained from the earlier stages. These steps are analysis stage, strategy stage and implementation.
Most of the long lasting strategic marketing plans go through all the stages to build consistency.
The main aim of this study was to find the most cost efficient method suitable for the Haaga-Helia Degree Programme in Sports and Leisure to perform strategic marketing in terms of attracting students. Most of the marketing theories are well known, but to be able to gain that information needed, it can be costly. In this study, the illustrated methods are without any costs.
Thesis has been constructed from the theories and further developed to be suitable for the study program. Evaluation and performance level of this study can be a subject for
another thesis.