Testing the concept of Silent Tourism on Russian market. Harmony Trail TM.
Zhilkina, Daria; Dolmatova, Galina (2013)
Lataukset:
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201301291820
https://urn.fi/URN:NBN:fi:amk-201301291820
Tiivistelmä
Silent Tourism is a new concept created by Annamari Lammassaari,. the owner of Harmony Trailtm company in 2011. Silent Tourism concept is built around three elements of a human being: body, soul and spirit. This concept was designed to target wealthy people. It was decided that Russian market can be a potential market for the offer. This actual research aims at testing the success and demand on the Silent Tourism concept on Russian market and to provide the comissioner with recommendations on the future development of the concept.
The qualitative method of research was chosen as the most appropriate one due to sensitive nature and few quantity of the target audience representatives. The combination of observation and interviews was utilised. The theoretical framework was based on the information obtained from books, articles, websites of appropriate authorities.
The findings proved the concept to be attractive for the Russian market. At the same time the research revealed drawbacks of the offer, which should be improved in order to succeed on the chosen market. The empiricle data gathered by means of interviews and observation provided a strong base for analysis of Silent Tourism concept and which resulted in a list of recommendation for the comissioner.
The qualitative method of research was chosen as the most appropriate one due to sensitive nature and few quantity of the target audience representatives. The combination of observation and interviews was utilised. The theoretical framework was based on the information obtained from books, articles, websites of appropriate authorities.
The findings proved the concept to be attractive for the Russian market. At the same time the research revealed drawbacks of the offer, which should be improved in order to succeed on the chosen market. The empiricle data gathered by means of interviews and observation provided a strong base for analysis of Silent Tourism concept and which resulted in a list of recommendation for the comissioner.