Macro-level Market Research of Kuwait

Abstract

The author has conducted analysis of Kuwaiti market conditions for the potential market entry of the associated company Cannus oy. The analysis was based on macro-level overlook on Kuwaiti political issues, its economy, social structure, technological and geographical features, and legislative environment. The information was gathered from local and international media sources, related documents produced by international organizations, such as World Health Organization, International Monetary Fund, Central Intelligence Agency and World Bank, as well as from academic researchers. The outcome can be used for further strategic and tactical planning of market penetration in certain industries.