SME-OPERATED CHOCOLATE EXPORT OPERATION TO THE CHINESE MARKET : Case “Fazer” chocolate
Hu, Chenjuan (2013)
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201302212468
https://urn.fi/URN:NBN:fi:amk-201302212468
Tiivistelmä
This thesis is focused on describing and analyzing SME (small and medium enterprise) operated export operation for Finnish famous chocolate brand “Fazer” to the Chinese market. It is based on a real case from international trade company CF Line, which is a totally new trade company located in Kalajoki, and which has started this operation summer 2012.
The objective of the thesis essay is to research and analyze Chinese market by using marketing, supply chain and financial knowledge to evaluate the feasibility of case Fazer. It is an export plan of an existing product - Fazer chocolate, to enter a new market. From marketing view, I will use several marketing tools to analyze the product environment. Financial aspect is worked for financial statement and existing company position. And Supply chain is focused on real logistics perspective.
From my thesis, it is possible to understand basic relationship between Fazer chocolate production and Chinese food market. I wish it will enlighten and guide more SMEs in which wish to implement export business between Finland and China.
The objective of the thesis essay is to research and analyze Chinese market by using marketing, supply chain and financial knowledge to evaluate the feasibility of case Fazer. It is an export plan of an existing product - Fazer chocolate, to enter a new market. From marketing view, I will use several marketing tools to analyze the product environment. Financial aspect is worked for financial statement and existing company position. And Supply chain is focused on real logistics perspective.
From my thesis, it is possible to understand basic relationship between Fazer chocolate production and Chinese food market. I wish it will enlighten and guide more SMEs in which wish to implement export business between Finland and China.