Logistical challenges when delivering new leisure boat to customers
von Schulman, Toni (2021)
von Schulman, Toni
2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021122490528
https://urn.fi/URN:NBN:fi:amk-2021122490528
Tiivistelmä
Finland is rated as one of the top countries in the world with most boats per capita. The sales of new leisure boat manufacturers grew over 10% in year 2019 compared to the previous year and the sales numbers have been on a steady climb over the last five years. The aim of this research was to analyze the supply chain when delivering a new leisure boat to the customer from the manufacturer. The purpose was to detect the main deficiencies in the supply chain by focuses on the occurring logistical challenges within the supply chain when delivering new leisure boat from the manufacturer to the customer. This research focused on leisure boat manufacturers and relevant transportation companies in Finland. The method chosen for this study was qualitative research method. The characteristic of qualitative research supports this study proficiently, thus a semi-structured interview was used as the primary research method. Legislation, relevant studies, journals, and other relevant scientific material was used as a secondary data source in this research. The data gathered from the primary and secondary sources were reviewed from the business logistics perspective. Results showed that there were some uniformities in the challenges regarding the size of the boat during road transport. However, the initial expectation was that there would be major issues with the supply chain, but in practical aspects is rather simple especially on the out-bound logistical perspective. Data collection and interviews were conducted during the fall of 2021, and the research was finalized by the end of 2021.