Strategic Management for Campus Entertainment
Stroom, Ingrid (2012)
Stroom, Ingrid
Jyväskylän ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012060611783
https://urn.fi/URN:NBN:fi:amk-2012060611783
Tiivistelmä
The importance of strategic management is constantly growing in the business world. The students of JAMK University of Applied Sciences’ Degree Programme in Music and Media Management have a unique opportunity to learn the strategy creation process in their Campus Entertainment study environment.
The main purpose of this thesis was to explain the strategy creation process and expand the use of strategic management in Campus Entertainment. Though there have been steps taken to use the tools of strategic management in Campus Entertainment, it is still a difficult matter to deal with for the students. The literature review created a theoretical background for the thesis, and by using the method of case study the phenomenon was researched within Campus Entertainment. The thesis analyzed the existing Organizational Strategy documents in order to give an overview of the current situation.
By combining the information gained from the analysis and literature review the objective of this thesis was reached. As a result of the thesis, a Campus Entertainment Organizational Strategy guideline was created to help the future Management Teams to create the document for an Organizational Strategy.
The main purpose of this thesis was to explain the strategy creation process and expand the use of strategic management in Campus Entertainment. Though there have been steps taken to use the tools of strategic management in Campus Entertainment, it is still a difficult matter to deal with for the students. The literature review created a theoretical background for the thesis, and by using the method of case study the phenomenon was researched within Campus Entertainment. The thesis analyzed the existing Organizational Strategy documents in order to give an overview of the current situation.
By combining the information gained from the analysis and literature review the objective of this thesis was reached. As a result of the thesis, a Campus Entertainment Organizational Strategy guideline was created to help the future Management Teams to create the document for an Organizational Strategy.