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Leveraging IT Consultants To Identify Business Trends

Feitoza Baia Viana, Fabricio (2013)

 
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Feitoza Baia Viana, Fabricio
Hämeen ammattikorkeakoulu
2013
Creative Commons License
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305076787
Tiivistelmä
This work is about identifying IT Consultancy business trends from bot-tom up direction for the company ACME Oy. In other words, the thesis is built on the idea of utilizing the field knowledge acquired by IT consult-ants, while performing customer assignments, to identifying business trends in order to increase market readiness and competitive advantage in ACME Oy.

The research problem is to find out how to identify business trends by lev-eraging the unused however intense knowledge acquired by IT consultants located at customer premises. Consequently having the objectives of for-mulating a knowledge sharing mechanism via which IT consultants can share their business knowledge with the company. And subsequently to propose a solution for what ACME Oy should do in order to motivate the IT consultants to share their knowledge.

The concept behind this thesis is that the IT consultants working for ACME Oy are knowledge workers holding a substantial amount of knowledge which can be used to identifying business trends in order to prepare for future market demands. To prove this concept, the theoretical framework was divided into three parts. The first part covered Knowledge Management focusing on IT consultancy industry, the second part covered important business related elements. And the third part of the theoretical framework covered employee's behavioural drives through incentives. The empirical research adopted in this thesis was divided into two parts. The first part had a group approach method (focus groups) which was focused on a group of IT consultants and the second part was a true experiment re-search based on scenarios proposals.

The main results were that ACME Oy IT consultants do acquire valuable business related information from their operational environment that could be used by ACME Oy to identify business trends. And such identification should be done through a proper knowledge management process & sys-tem. And employee incentives are vital for this process & system to work.
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