Travel Experience in hotels for the MICE Industry
Gurkina, Anastasija (2013)
Gurkina, Anastasija
HAAGA-HELIA ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305138245
https://urn.fi/URN:NBN:fi:amk-201305138245
Tiivistelmä
The following report is a research-oriented bachelor thesis that investigates the travel experience in the business oriented concentrated in MICE Industry.
The objective of this thesis was to assess and measure the level of satisfaction of the MICE travellers in hotels, as well as to find out what are the services and aspects of the hotel that influences the most on the travel experience.
The MICE travellers due to the purposes of their visit require specific services from the hotel that are different from what leisure tourists require. The amount of the tourists travelling for meeting, incentive, conference or event purposes is very high, and for some destinations the MICE travellers is the main tourism market.
The theoretical framework of the thesis is focused on travel experience and the decision making factors and processes.
The empirical research was conducted by using quantitative methods. For this study the questionnaire was designed, that has been given to representatives of the MICE Industry during the EIBTM Fair.
The results of this thesis are indicating the MICE travellers experiences while staying in the hotel as well as the most significant aspects that influence the decision making pro-cess when booking the hotel.
The research showed that the most important factors influencing the travel experience are the hotel is the hotel services, good Internet connection and location. As well in the results it is seen that the factors that influence the decision making process are price, location and the hotel chain.
The objective of this thesis was to assess and measure the level of satisfaction of the MICE travellers in hotels, as well as to find out what are the services and aspects of the hotel that influences the most on the travel experience.
The MICE travellers due to the purposes of their visit require specific services from the hotel that are different from what leisure tourists require. The amount of the tourists travelling for meeting, incentive, conference or event purposes is very high, and for some destinations the MICE travellers is the main tourism market.
The theoretical framework of the thesis is focused on travel experience and the decision making factors and processes.
The empirical research was conducted by using quantitative methods. For this study the questionnaire was designed, that has been given to representatives of the MICE Industry during the EIBTM Fair.
The results of this thesis are indicating the MICE travellers experiences while staying in the hotel as well as the most significant aspects that influence the decision making pro-cess when booking the hotel.
The research showed that the most important factors influencing the travel experience are the hotel is the hotel services, good Internet connection and location. As well in the results it is seen that the factors that influence the decision making process are price, location and the hotel chain.