Learnwell Oy Communications and the Vårdsvesnka Project Promotion
Bazyukina, Yulia (2013)
HAAGA-HELIA ammattikorkeakoulu
2013
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201305107716
http://urn.fi/URN:NBN:fi:amk-201305107716
Tiivistelmä
The Vårdsvenska project is an online platform developed for health-care personnel interested in acquiring Swedish language skills and ultimately working in Finland. The project lies within the framework of a Finnish immigrant integration program.
The objective of this research was to examine communication among the parties in-volved in the Vårdsvenska project and to analyze the results of its promotion campaign, which was held in November and December of 2011.
This thesis introduces different viewpoints regarding communication in general and provides a detailed observation of both internal and the external communication, car-ried out within the framework of the Vårdsvenska project from a participant’s point of view. It also examines project promotion campaign planning and development, includ-ing an in-depth analysis of the campaign results.
The findings of my research demonstrated that there were positive overall results of the promotion campaign. Nevertheless, in this thesis I also provide suggestions for the improvement of project promotion in the future.
The objective of this research was to examine communication among the parties in-volved in the Vårdsvenska project and to analyze the results of its promotion campaign, which was held in November and December of 2011.
This thesis introduces different viewpoints regarding communication in general and provides a detailed observation of both internal and the external communication, car-ried out within the framework of the Vårdsvenska project from a participant’s point of view. It also examines project promotion campaign planning and development, includ-ing an in-depth analysis of the campaign results.
The findings of my research demonstrated that there were positive overall results of the promotion campaign. Nevertheless, in this thesis I also provide suggestions for the improvement of project promotion in the future.