Employee Turnover Reduction through Human Asset Management Case Salesgroove Oy
Brown, Cotterell (2013)
Brown, Cotterell
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305158792
https://urn.fi/URN:NBN:fi:amk-201305158792
Tiivistelmä
The aim of this study is to discover applicable methods of reducing the employee turnover rate of Salesgroove Oy through improving certain aspects of its human resource practices. The main objective is to develop a recruitment, training and compensation and motivation strategy for the company that would help it identify and thereafter assist in retaining talented employees around which it can continuously build an efficient sales force which would ultimately lead to an increase in the organization’s overall performance.
The study consists of two main sections: literature review and empirical study. In the literature review relevant theories are presented beginning with a discussion about the importance of designing a sales force before delving into the recruitment process, including job description, communication channels and interviewing and selection, and the significance that a structured training method provides. This is followed by the role that compensation and motivation of employees plays in human resource practices.
The empirical study was conducted with the help of qualitative interviews with an appreciative inquiry dimension in which twelve employees of Salesgroove Oy were interviewed and their responses collected and analyzed. Based on the information received through the interviews and the examination of aspects of the human resource practices of similar company which operates in another country conclusions that were drawn and suggestion were then made.
The findings of this study revealed the reason for the high employee turnover rate and identified methods that can be used to improve the recruitment, training and compensation and motivation efforts of Salesgroove Oy.
The study consists of two main sections: literature review and empirical study. In the literature review relevant theories are presented beginning with a discussion about the importance of designing a sales force before delving into the recruitment process, including job description, communication channels and interviewing and selection, and the significance that a structured training method provides. This is followed by the role that compensation and motivation of employees plays in human resource practices.
The empirical study was conducted with the help of qualitative interviews with an appreciative inquiry dimension in which twelve employees of Salesgroove Oy were interviewed and their responses collected and analyzed. Based on the information received through the interviews and the examination of aspects of the human resource practices of similar company which operates in another country conclusions that were drawn and suggestion were then made.
The findings of this study revealed the reason for the high employee turnover rate and identified methods that can be used to improve the recruitment, training and compensation and motivation efforts of Salesgroove Oy.