Fan Club Plan For The Finnish Band "Turisas"
Ullmann, Carina (2013)
Ullmann, Carina
Jyväskylän ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305158697
https://urn.fi/URN:NBN:fi:amk-201305158697
Tiivistelmä
The thesis covers the phenomena of fan support as a way to grow a band´s overall support, marketing activities, fame and thus income and revenues. This fan support is intensified by the start-up of a Fan Club in which members are able to receive exclusivities, such as getting closer contact with the band and its band members, discounts, pre-sale possibilities for concert tickets and Meet and Greet passes, as well as the possibility to purchase special Fan Club themed merchandise, in return for the payment of membership fees.
The objective of the document is to provide in-depth information on how to properly execute the Fan Club start-up for the Finnish band, Turisas. This involves investigating the legal, financial and administrative requirements for an international assemblage of fans, as well as outlining actions that are needed to be taken in order to conform to laws and regulations regarding a non-profit organization.
The study is focused on the implementation of a fan-group, the Fan Club. This Fan Club is built on already existing unofficial as well as official groups and the official and international street team of Turisas, as well as on fan groups administered by other bands in the rock and metal music scene. Thus, this document serves as a development plan.
The investigation of the phenomena has revealed that the Fan Club is a viable method given the following caveats: legal and financial issues, marketing and communicational efforts not only for the start-up itself but also in the commencing phases as well as general management concerns such as human resource management.
The objective of the document is to provide in-depth information on how to properly execute the Fan Club start-up for the Finnish band, Turisas. This involves investigating the legal, financial and administrative requirements for an international assemblage of fans, as well as outlining actions that are needed to be taken in order to conform to laws and regulations regarding a non-profit organization.
The study is focused on the implementation of a fan-group, the Fan Club. This Fan Club is built on already existing unofficial as well as official groups and the official and international street team of Turisas, as well as on fan groups administered by other bands in the rock and metal music scene. Thus, this document serves as a development plan.
The investigation of the phenomena has revealed that the Fan Club is a viable method given the following caveats: legal and financial issues, marketing and communicational efforts not only for the start-up itself but also in the commencing phases as well as general management concerns such as human resource management.