Marketing Plan for Urheiluareena Oy

Abstract

The role of marketing is an essential part of any enterprise. Marketing is the key element that seeks to meet customer’s demand for a good or service to the supply of the good or service. Without Marketing a customer would not know of the product that would satisfy their need or demand for a product. It is this connection of meeting the desires of the customers with the capabilities and competences of the business that is the very core of the strategic marketing process. These two key factors must be relevant in order for the marketing strategy to be effective.

Marketing’s role however doesn’t just lay there it is also the key agent in stimulating demand for a certain good or service. Stimulating demand is the marketer’s goal whereby the marketer creates demand for the good or service that was not originally there. It is these two marketing components that I strive to create solutions for Urheiluareena by making those aware and supplying the products that will solve their demand and by tackling the problem of stimulating demand for Urheiluareena products.

These two key components of marketing are coupled together and implemented by the master blue print which is known as the marketing plan. Marketing plans are not only a vital strategic element of any new company but can be created at any stage in a company’s lifespan for a number of reasons.