TOURISM DESTINATION MARKETING : Case Study-Kuakata Sea Beach, Bangladesh
Hossain, Bellal (2013)
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305199419
https://urn.fi/URN:NBN:fi:amk-201305199419
Tiivistelmä
Kuakata is the second largest sea beach in Bangladesh and it is situated on the southernmost tip of Bangladesh. This sea beach is enriched with different natural beauties. Despite of many potentialities, the tourism of this place did not develop as much as it should be now. It can be said that, this place is much neglected by Bangladeshi people and the beauty of this place is yet to be discovered properly by Bangladeshi and international tourists.
The purpose of this research was to discuss the present scenario of Kuakata including all tourism facilities, expectations, concern and demand of the tourists. Moreover, the importance of marketing of Kuakata sea beach as a tourists destination and what kinds of marketing methods can be used to attract more tourists to Kuakata sea beach, was also discussed here.
The theoretical part of this research consisted of literature which were closely related to the thesis topic involving destination marketing, branding in tourism, online marketing and sustainability. In empirical part, semi-structured interviews with visitors were implemented as qualitative research methods. Moreover, text analysis was also combined with information gained from the interviews to get concrete results and to end up with some helpful suggestions.
After the research, the author found, that there were not enough promotional activities to develop tourism in Kuakata. Moreover, the services related to tourism in Kuakata were not enough and up to mark. So, there are many things to improve in Kuakata to make it popular to domestic and international tourists.
The purpose of this research was to discuss the present scenario of Kuakata including all tourism facilities, expectations, concern and demand of the tourists. Moreover, the importance of marketing of Kuakata sea beach as a tourists destination and what kinds of marketing methods can be used to attract more tourists to Kuakata sea beach, was also discussed here.
The theoretical part of this research consisted of literature which were closely related to the thesis topic involving destination marketing, branding in tourism, online marketing and sustainability. In empirical part, semi-structured interviews with visitors were implemented as qualitative research methods. Moreover, text analysis was also combined with information gained from the interviews to get concrete results and to end up with some helpful suggestions.
After the research, the author found, that there were not enough promotional activities to develop tourism in Kuakata. Moreover, the services related to tourism in Kuakata were not enough and up to mark. So, there are many things to improve in Kuakata to make it popular to domestic and international tourists.