PRODUCT INFORMATION MANAGEMENT IN E‐COMMERCE SYSTEMS : CHALLENGES AND BEST PRACTICES
Kubisztal, Justyna (2013)
Jyväskylän ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201305209512
https://urn.fi/URN:NBN:fi:amk-201305209512
Tiivistelmä
E‐commerce became a widely spread platform used both by enterprises as well as private customers. Since product information became more and more complex, new tools were needed and systems such as Products Information Management were created.
Despite the fact that PIM system solves several common problems with data for e-commerce, it still has its own challenges.This study shows examples of different solutions for same kind of products and common problems with its attributes that are considered to be master data of e-commerce. Different web stores examples were examined and compared with focus on product information, without a deeper analysis of e-commerce platform itself.
As a result, common rules for some product categories were shown as well as examples of good practices regarding product information management. Part of study also showed examples of web stores that exceeded the recommended number of information stored in the system – both as too less and too much of information.
This study is to be used as example of good and bad practices, which is useful and important during designing a new solution of PIM system for e-commerce. There are always some challenges and this study aims to give answers to at least some of them, those most common.
Despite the fact that PIM system solves several common problems with data for e-commerce, it still has its own challenges.This study shows examples of different solutions for same kind of products and common problems with its attributes that are considered to be master data of e-commerce. Different web stores examples were examined and compared with focus on product information, without a deeper analysis of e-commerce platform itself.
As a result, common rules for some product categories were shown as well as examples of good practices regarding product information management. Part of study also showed examples of web stores that exceeded the recommended number of information stored in the system – both as too less and too much of information.
This study is to be used as example of good and bad practices, which is useful and important during designing a new solution of PIM system for e-commerce. There are always some challenges and this study aims to give answers to at least some of them, those most common.