Introduction of Hungarian wellness and medical tourism : with the Nordic Countries as main target group
Horváth, Viola (2013)
Seinäjoen ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052410607
https://urn.fi/URN:NBN:fi:amk-2013052410607
Tiivistelmä
Hungary has the fifth richest medical and thermal water resources in the world and it is famous for traditional, natural healing methods and unique treatments.
This thesis is based on the above mentioned facts and my experience in the interest in Finland in the Hungarian wellness opportunities, which was confirmed by the positive feedback from the successful presentation of Hungary on travel fairs, roadshows and workshops in Scandinavia and the recent steps taken for the opening of a Northern market.
The information in the theoretical framework of thesis is mainly from Internet sources because of the lack of material about the Hungarian baths in Finland. The management of the baths in Hungary was contacted to acquire the information and descriptions of the baths directly from there.
The aim of this study is to provide an overview of the Hungarian wellness and medical tourism sector and present the Nordic countries as a potential main sending market. The author’s desire is to highlight the further opportunities for the Pannon Thermal Cluster, contributing to its operations.
This thesis is based on the above mentioned facts and my experience in the interest in Finland in the Hungarian wellness opportunities, which was confirmed by the positive feedback from the successful presentation of Hungary on travel fairs, roadshows and workshops in Scandinavia and the recent steps taken for the opening of a Northern market.
The information in the theoretical framework of thesis is mainly from Internet sources because of the lack of material about the Hungarian baths in Finland. The management of the baths in Hungary was contacted to acquire the information and descriptions of the baths directly from there.
The aim of this study is to provide an overview of the Hungarian wellness and medical tourism sector and present the Nordic countries as a potential main sending market. The author’s desire is to highlight the further opportunities for the Pannon Thermal Cluster, contributing to its operations.