Partnering as a strategy to approach new markets : case Anders Inno
Zorn, John-Anders (2009)
Turun ammattikorkeakoulu
2009
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-200912147797
https://urn.fi/URN:NBN:fi:amk-200912147797
Tiivistelmä
This thesis was done for Anders Inno Oy, a Finnish small and medium sized enterprise from Turku, interested in widening their operations by approaching international markets.
This thesis was based on the applied thesis model. The purpose of this thesis was to analyse the process of partnering as a strategy in the case of Anders Inno Oy with a strong focus on trust and commitment as part of the partnering process. The research method was to investigate and analyse the factors of commitment and trust in partnerships and implement partnering as a potential strategy for Anders Inno to approach the German markets.
The first part of this thesis was to briefly illustrate the case background and circumstances of the starting situation of the project at the time the author was assigned. The second part consisted out of discussing partnering in general, as well as the part of commitment and the relationship between trust and commitment in particular. The third part was to evaluate the partnering approach by its general adaptability to this case, distinctions in its application and matters of general application to a case.
The research process of this thesis showed that partnering can bring a lot advantages to companies when understood in the right way and implemented accordingly. The main conclusions were that partnering could be the ideal strategy for reaching previously unattainable markets. However, dependent on mutual willingness and need and therefore not always easily establish able.
This thesis was based on the applied thesis model. The purpose of this thesis was to analyse the process of partnering as a strategy in the case of Anders Inno Oy with a strong focus on trust and commitment as part of the partnering process. The research method was to investigate and analyse the factors of commitment and trust in partnerships and implement partnering as a potential strategy for Anders Inno to approach the German markets.
The first part of this thesis was to briefly illustrate the case background and circumstances of the starting situation of the project at the time the author was assigned. The second part consisted out of discussing partnering in general, as well as the part of commitment and the relationship between trust and commitment in particular. The third part was to evaluate the partnering approach by its general adaptability to this case, distinctions in its application and matters of general application to a case.
The research process of this thesis showed that partnering can bring a lot advantages to companies when understood in the right way and implemented accordingly. The main conclusions were that partnering could be the ideal strategy for reaching previously unattainable markets. However, dependent on mutual willingness and need and therefore not always easily establish able.