Market Research for Asumispalvelut Emerita Oy
Korja, Sanna Maria (2013)
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052811175
https://urn.fi/URN:NBN:fi:amk-2013052811175
Tiivistelmä
Asumispalvelut Emerita Oy is offering community living for female close to their senior years. Asumispalvelut Emerita Oy wants to support its clients to live independently, have lower living cost and have some security in their life by sharing flats with other women in similar stage of life. Market study of this thesis is aiming to test the business idea of the company and find out how people see the concept.
This thesis is trying to find out if there is a need for this kind of services. One of its main goals was to take a look the senior markets and gather information about the current situation.
The back bone theories were PEST-analysis and SWOT-analysis which were used to gather detailed information about the market. Luckily there were quite many studies about senior housing and there seem to be many projects what are bringing new ideas to senior housing. People are aging and baby boomer population is going to bring challenges to senior housing market.
Senior housing market is quite new and people seem to be still little unsure what it really means. Asumispalvelut Emerita Oy has quite unique concept which makes challenging to market it. The company does not have premises what potential customers can go to see and get more ideas how the company operates.
Helsinki has fast aging population and it is going to face challenges in near future in elderly care. This predicts also market growth in senior housing. Asumispalvelut Emerita Oy could really have challenging, but potential market situation.
This thesis is trying to find out if there is a need for this kind of services. One of its main goals was to take a look the senior markets and gather information about the current situation.
The back bone theories were PEST-analysis and SWOT-analysis which were used to gather detailed information about the market. Luckily there were quite many studies about senior housing and there seem to be many projects what are bringing new ideas to senior housing. People are aging and baby boomer population is going to bring challenges to senior housing market.
Senior housing market is quite new and people seem to be still little unsure what it really means. Asumispalvelut Emerita Oy has quite unique concept which makes challenging to market it. The company does not have premises what potential customers can go to see and get more ideas how the company operates.
Helsinki has fast aging population and it is going to face challenges in near future in elderly care. This predicts also market growth in senior housing. Asumispalvelut Emerita Oy could really have challenging, but potential market situation.