Applying responsive web design in a small business - case: Satakunnankadun sauna
Lopez Garcia, Angel (2013)
Lopez Garcia, Angel
Tampereen ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013053011880
https://urn.fi/URN:NBN:fi:amk-2013053011880
Tiivistelmä
This thesis was created for Innolink Research Oy. The thesis is based on a project that involves the creation of a responsive website for Satakunnankadun sauna, which is a small business owned by Innolink Research Oy. The objective of the thesis is to prove that by applying responsive web design on a small business website such as Satakunnankadun Sauna, it is possible to increase the amount of customers and reve-nues.
The project consists of planning, developing and launching a responsive website. The thesis includes a quantitative research based on Web Analytics data. The theoretical section explores the fundamentals of responsive web design and it also explains the planning and development process of a website. The empirical part consists of statistical data on revenues, web traffic and usage on mobile devices such as smartphones and tablets.
The results suggest that it is possible to improve revenues in a short time by applying responsive web design practices in a small business website; they also suggest that the use of mobile devices in Finland is increasing progressively, which means that designing for mobile platform is highly recommended.
The findings indicate that there is a great opportunity for small businesses to benefit from the latest web practices such as responsive web design, in terms of revenues and customers. It is just a matter of time to see small businesses risking and investing a little more on new practices, especially on web, because web capable devices are invading the market like never before.
The project consists of planning, developing and launching a responsive website. The thesis includes a quantitative research based on Web Analytics data. The theoretical section explores the fundamentals of responsive web design and it also explains the planning and development process of a website. The empirical part consists of statistical data on revenues, web traffic and usage on mobile devices such as smartphones and tablets.
The results suggest that it is possible to improve revenues in a short time by applying responsive web design practices in a small business website; they also suggest that the use of mobile devices in Finland is increasing progressively, which means that designing for mobile platform is highly recommended.
The findings indicate that there is a great opportunity for small businesses to benefit from the latest web practices such as responsive web design, in terms of revenues and customers. It is just a matter of time to see small businesses risking and investing a little more on new practices, especially on web, because web capable devices are invading the market like never before.