Consumer’s obstacles when looking for an English speaking daycare in Espoo region

Abstract

This paper introduces a marketing research. The topic is “Consumers’ obstacles when looking for English speaking daycare in Espoo region”. The goal of this research is to evaluate the market demand and understand the consumers’ needs and obstacles when looking for English speaking daycare. Another aim of this research is to get some in-formation about consumer behavior which can be beneficial to the English speaking daycare business.

This research attempts to use various models, frameworks and theories from different sources to explain the phenomenon. The theoretical part of this research explains the concepts behind market demand and consumer behavior. In addition, the report also describes the research methodology, research approach and data collection methods.

The final two chapters of this research present the findings, conclusions and some suggestions to both consumers and English speaking daycare business owners. The findings present the consumers’ expectation, consumer behavior, consumers’ obstacles and market situation related to English speaking daycare in Espoo region. Moreover, the result shows that there is not enough English speaking daycare in Espoo region. The waiting time and queue for getting a place at English speaking daycare is long. Hence, there is high demand of English speaking daycare in this region which also means the opportunity for English speaking daycare business. All in all, the research findings contain a lot of solid information which can be turned into business strategy.