Feasibility analysis for W. Kretzer KG on entering the B2C market
Moroz, Vladimir (2013)
HAAGA-HELIA ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013060412844
https://urn.fi/URN:NBN:fi:amk-2013060412844
Tiivistelmä
Before entering any given market or even coming up with a proper marketing strategy, most companies tend to conduct a feasibility analysis in order to determine and clearly outline an initial structure. These types of analyses are important in determining the initial feasibility of an idea, without wasting time and effort on a fully detailed business or marketing plan.
This analysis combines extensive theoretical background and quantitative research conducted on March 2013, with the goal of ascertaining whether or not it would be feasible for the company W. Kretzer KG to enter the local B2C market (Germany) and what the main difficulties associated with such an enterprise would be. The analysis focuses on examining the relevant market segments in some detail, as well as determining the main actions the company needs to take in order to help insure a successful shift from B2B to B2C customers.
The results of the analysis show that Kretzer’s potential venture would likely only be feasible given somewhat modest goals and small-scale, well-targeted marketing efforts. Provided that there is a low-risk and cost-efficient marketing and distribution effort, this venture could prove to be a modestly successful side project for this small, familyowned company.
This analysis combines extensive theoretical background and quantitative research conducted on March 2013, with the goal of ascertaining whether or not it would be feasible for the company W. Kretzer KG to enter the local B2C market (Germany) and what the main difficulties associated with such an enterprise would be. The analysis focuses on examining the relevant market segments in some detail, as well as determining the main actions the company needs to take in order to help insure a successful shift from B2B to B2C customers.
The results of the analysis show that Kretzer’s potential venture would likely only be feasible given somewhat modest goals and small-scale, well-targeted marketing efforts. Provided that there is a low-risk and cost-efficient marketing and distribution effort, this venture could prove to be a modestly successful side project for this small, familyowned company.