Developing the service concept for CheapSleep Helsinki
Grönroos, Johnny; Väätäinen, Minja (2013)
Grönroos, Johnny
Väätäinen, Minja
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013060412885
https://urn.fi/URN:NBN:fi:amk-2013060412885
Tiivistelmä
This report is a bachelor’s thesis, assigned by the company CheapSleep Helsinki. CheapSleep is a new hostel that is looking to expand its business in Helsinki, and therefore one of the aims for the thesis is to research if the hostel should expand in a new location in addition to the old one or not. If the results show that a new location is needed, the aim is to find out how it should be chosen and suggest some locations for it. In addition to this, the competition in the city will be explored and a customer satisfaction survey will be conducted, to find out how satisfied the customers of CheapSleep are.
The theoretical framework for this project will be gathered from websites and books regarding accommodation, hostels, marketing, business locations, customer satisfaction and service. The most important sources of information will be the owners and founders of CheapSleep Helsinki, Juni Yao and Oliver Lewis.
The problem will be approached by studying the background of the company and the theory around the key elements. A quantitative questionnaire will be made, where the guests in the hostel will be asked questions about the current location, facilities, prices and other things that links to customer satisfaction.
The results of the thesis are expected to show that opening another hostel in the centre of Helsinki will be advisable, because most tourists want to be as close to the centre as possible. The analized results from the survey are likely to show that the customers of CheapSleep are fairly satisfied with the hostel and its services. The biggest competitior is anticipated to be Eurohostel. The results should help to develop CheapSleep as a hostel.
The theoretical framework for this project will be gathered from websites and books regarding accommodation, hostels, marketing, business locations, customer satisfaction and service. The most important sources of information will be the owners and founders of CheapSleep Helsinki, Juni Yao and Oliver Lewis.
The problem will be approached by studying the background of the company and the theory around the key elements. A quantitative questionnaire will be made, where the guests in the hostel will be asked questions about the current location, facilities, prices and other things that links to customer satisfaction.
The results of the thesis are expected to show that opening another hostel in the centre of Helsinki will be advisable, because most tourists want to be as close to the centre as possible. The analized results from the survey are likely to show that the customers of CheapSleep are fairly satisfied with the hostel and its services. The biggest competitior is anticipated to be Eurohostel. The results should help to develop CheapSleep as a hostel.