Turkish Market Research Case Study SkyX Oy
Seppänen, Murat (2013)
Jyväskylän ammattikorkeakoulu
2013
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2013060513174
http://urn.fi/URN:NBN:fi:amk-2013060513174
Tiivistelmä
SkyX Oy defines themselves as the leading global company in 360° panorama tours for the outdoor activities using the latest aerial panorama technology. Using hundreds of detailed panoramic images, SkyX creates a unique and breathtaking virtual tour.
The company went global by making businesses in North America, North Africa, United Arab Emirates, Europe and also Mediterranean countries. In this case study Turkey is the target market country for SkyX. This thesis is aimed at helping SkyX to see a better picture of the market and entry strategy to penetrate the Turkish market.
The objective of the research is to help SkyX to see the potential customers in the target market country and take some of the risk out of the market entry process by finding best distribution partnership in target country and best entry ways. The research contains insight into buying process and customer decision making and which other parties influence the buying process in Turkish hotels and government facilities.
The results indicates a clear picture of the current and upcoming demand for 360° panoramic virtual tours industry for hotels, golf clubs, ski centers and, other government and private sport complexes also facilities as well as some valuable insight as to how to approach to each of the main segments through partnership or direct sales.
The company went global by making businesses in North America, North Africa, United Arab Emirates, Europe and also Mediterranean countries. In this case study Turkey is the target market country for SkyX. This thesis is aimed at helping SkyX to see a better picture of the market and entry strategy to penetrate the Turkish market.
The objective of the research is to help SkyX to see the potential customers in the target market country and take some of the risk out of the market entry process by finding best distribution partnership in target country and best entry ways. The research contains insight into buying process and customer decision making and which other parties influence the buying process in Turkish hotels and government facilities.
The results indicates a clear picture of the current and upcoming demand for 360° panoramic virtual tours industry for hotels, golf clubs, ski centers and, other government and private sport complexes also facilities as well as some valuable insight as to how to approach to each of the main segments through partnership or direct sales.