Don't the Cobbler's Children Have Shoes? A Service Design Lens and Visualization Tools in Action in Higher Education

Abstract

Service design has become a known framework within industry. Service design in business education can be seen as a vehicle to enhance innovativeness through visualization of holistic service development process. Evidence to this is a significant increase in studies that investigate the topic from different perspectives. However, the use of service design inspired visualization in education has not yet been discussed. To address this gap, we examined, how visualization is used in teaching of Bachelor’s and Master’s Degree Programs. The investigation resulted in identifying the key aspects that underpinned the service design inspired visualization techniques. We integrate these key aspects into an overarching visualization roadmap for education purpose, which provides a substantial contribution by creating an integrated analysis of this phenomenon. Furthermore, we suggest three strategies for teachers in applying visualization in their education.