Market Entry to Morocco : Case company: Construcción de Invernaderos El Parador S.L.
Ruiz Ibañez, Elsa (2013)
Hämeen ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013060713523
https://urn.fi/URN:NBN:fi:amk-2013060713523
Tiivistelmä
This thesis was written to research the Moroccan market in order to de-termine the actions so as to set up a successful strategy to enter this market by the commissioning company Construcción de Invernaderos El Parador S.L.
The thesis objectives were to describe the concept of market entry and market entry modes; to explore internal and external factors affecting the entry mode decision and to get familiar with promotional activities as trade exhibitions; and to analyze the Moroccan market as a target market.
The research methods used for this thesis were a combination of secondary data such as books, e-books, websites, press articles and industry pub-lications; and primary data through an interview conducted with the direc-tor of the commissioning company in order to analyze the current situation of the company.
The recommendations are based on the findings gained from the research of the Moroccan market, the interview conducted with the director of the commissioning company and the experience and comments of some Span-ish agricultural companies doing business with Morocco currently.
The thesis objectives were to describe the concept of market entry and market entry modes; to explore internal and external factors affecting the entry mode decision and to get familiar with promotional activities as trade exhibitions; and to analyze the Moroccan market as a target market.
The research methods used for this thesis were a combination of secondary data such as books, e-books, websites, press articles and industry pub-lications; and primary data through an interview conducted with the direc-tor of the commissioning company in order to analyze the current situation of the company.
The recommendations are based on the findings gained from the research of the Moroccan market, the interview conducted with the director of the commissioning company and the experience and comments of some Span-ish agricultural companies doing business with Morocco currently.