Advertising Through Social Media : Advertising plan for a hotel
Verbrugghe, Yann (2013)
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
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This thesis was written in order to develop advertising for the manor hotel Karolineburg, located in Kajaani, Finland, by using a social network as advertising media. This work also had for goal to show the possibility of social advertising and the benefits it can bring along. According to the situation of the company, findings and results revealed positive aspects of the work done.