Business Project: Increasing DeXi’s competitiveness through the “Russian days event”

Abstract

Businesses in the domain of catering will be successful if they aim to meet the desires of customers concerning products and services. Mass catering enterprises must constantly learn from the experiences of competitors at early stages, in order to introduce new forms of service and to adjust their own expe-rience in order to improve the quality of services and increase their competitiveness. There are a lot of methods to increase competitiveness, but the one that was mainly emphasized in this bachelor thesis is event planning. The most important subject for me was to lead the Russian days event.

The aim of this thesis is to promote and temporarily expand the range of services in the Restaurant DeXi. I was interested in event planning, and on what impact the Russian days event would have con-cerning the amount of customers, the feedback and interview results. The items necessary for success-ful interview and feedback were presented.

The theoretical part exposes information about traditional Russian cuisine in general. Also theoretical part exposes information about the main trends in catering in terms of service, segmentation, competi-tiveness, costs and profitability.

The practical part is divided into a series of steps: planning, organizing, preparation and carrying out of the event. At the end of the event, the success of Russian days event was analyzed.

After the analysis, the results were summarized. The Russian days event was carried out successfully according to measured profit and to feedback. The most profitable day of the event was the last day.

Suggestions for future organizers were also made.