Marketing Communications Plan for the Electricity Sales of Pori Energia OY
Laine, Janette (2012)
Satakunnan ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013073114612
https://urn.fi/URN:NBN:fi:amk-2013073114612
Tiivistelmä
The purpose of this thesis was to create an enhanced marketing communications plan for a local electricity seller Pori Energia Oy. With the help of the new plan, it was desired that Pori Energia would improve its company image and increase its clientele. In addition, possible new ways to store and follow-up the plan were considered.
Pori Energia felt that their marketing communications plan, as it was at present, was not serving the company in the right way. Their current plan had some deficiencies that they wanted to overcome, such as poor usability. The company was interested to hear new ways it could do marketing and receive more visibility in the Satakunta region.
The theoretical framework for the thesis was based on Raatikainen's (2004) starting point analyses, which included analyses about the market, company and competitors. Furthermore, a SWOT-matrix was constructed from the facts that were discovered through theory. Also, other theories that supported the starting point analyses were used during the process.
The result of the thesis was an enhanced marketing communications plan, which included some guidelines on how to do social media marketing. However, since the plan had not been applied by the company before this thesis was published, it is yet to be seen will the marketing plan work as it was meant: bring Pori Energia more clientele and enhance their public image.
Pori Energia felt that their marketing communications plan, as it was at present, was not serving the company in the right way. Their current plan had some deficiencies that they wanted to overcome, such as poor usability. The company was interested to hear new ways it could do marketing and receive more visibility in the Satakunta region.
The theoretical framework for the thesis was based on Raatikainen's (2004) starting point analyses, which included analyses about the market, company and competitors. Furthermore, a SWOT-matrix was constructed from the facts that were discovered through theory. Also, other theories that supported the starting point analyses were used during the process.
The result of the thesis was an enhanced marketing communications plan, which included some guidelines on how to do social media marketing. However, since the plan had not been applied by the company before this thesis was published, it is yet to be seen will the marketing plan work as it was meant: bring Pori Energia more clientele and enhance their public image.