Consumer behavior and buying profile in the Wooden Housing Industry in France
Beauprez, Cecile (2010)
Turun ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013090314941
https://urn.fi/URN:NBN:fi:amk-2013090314941
Tiivistelmä
In our modern and actual societies, topics about the protection of the environment and ecological commitment are omnipresent. More and more people feel concern about these environmental issues and a lot of alternatives are taken in order to prevent this phenomenon getting worse.
In these alternatives, one tendency is to live in a place that does not affect the environment and thus protecting it. This tendency is the ecological home that conserves resources (energy, water) and is modeled on the energy and material flows of natural ecosystems. Wooden houses are considered as being an ecological home. The purpose of this study is to present and discuss about the consumer behavior in the Wooden Houses Industry in France. The main objectives of this study are to define the typical customer of a wood house, in fact to establish his profile. Then to understand why people tend to be attracted by this type of house and what are the factors that contribute to people’s buying decision.
In order to study the consumer behavior in this industry, and make his profile, the research study has been constituted of theories about consumer behavior and particularly psychological, sociological, economical, and stimulus response model theories. Questionnaire method of data collection is applied to 43 individuals property. The empirical findings are presented and analyzed in a narrative form.
The findings show that customers of wooden houses are rather upscale, young and very sensitive to environmental issues. People are attracted by this type of house most of all because of their important environmental involvement. Factors that contribute to people’s buying decision while choosing a wood house are several such as the family situation, and the many advantages that this type of house offers. The results can have an implication for further research, in particular to make this research deeper with more technical terms and can be used by professional and supplier of the wood house.
In these alternatives, one tendency is to live in a place that does not affect the environment and thus protecting it. This tendency is the ecological home that conserves resources (energy, water) and is modeled on the energy and material flows of natural ecosystems. Wooden houses are considered as being an ecological home. The purpose of this study is to present and discuss about the consumer behavior in the Wooden Houses Industry in France. The main objectives of this study are to define the typical customer of a wood house, in fact to establish his profile. Then to understand why people tend to be attracted by this type of house and what are the factors that contribute to people’s buying decision.
In order to study the consumer behavior in this industry, and make his profile, the research study has been constituted of theories about consumer behavior and particularly psychological, sociological, economical, and stimulus response model theories. Questionnaire method of data collection is applied to 43 individuals property. The empirical findings are presented and analyzed in a narrative form.
The findings show that customers of wooden houses are rather upscale, young and very sensitive to environmental issues. People are attracted by this type of house most of all because of their important environmental involvement. Factors that contribute to people’s buying decision while choosing a wood house are several such as the family situation, and the many advantages that this type of house offers. The results can have an implication for further research, in particular to make this research deeper with more technical terms and can be used by professional and supplier of the wood house.