The Dairy - Business Plan
Wilson, Natalie (2013)
Arcada - Nylands svenska yrkeshögskola
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013110416543
https://urn.fi/URN:NBN:fi:amk-2013110416543
Tiivistelmä
The Bachelor thesis in question has been composed to help the founders of a small start-up company, in the holiday rental industry, succeed in running a sustainable business. The purpose was to create a practical plan for setting up and running the Dairy, a two-bedroom holiday rental in the rural Devon countryside. The business plan discussed the location and facilities of the holiday rental along with a comprehensive account of its competitors. The Dairy’s marketing activity and risk assessment is clarified along with an overview of financials.
The theoretical framework for which the basis of the plan was constructed was based on a number of books and industry reports. Key elements of the theoretical framework focused on the structure and content of a business plan. Internet research proved to be a helpful resource in particular when defining the businesses key competitors.
The thesis is an example of a basic model of business planning, taking into account as much practical details as possible, resulting in a plan that is as close to reality as achievable. The author’s intentions for the business plan are not to draw investors’ interest, but to provide a practical guide for the inexperienced owners.
The theoretical framework for which the basis of the plan was constructed was based on a number of books and industry reports. Key elements of the theoretical framework focused on the structure and content of a business plan. Internet research proved to be a helpful resource in particular when defining the businesses key competitors.
The thesis is an example of a basic model of business planning, taking into account as much practical details as possible, resulting in a plan that is as close to reality as achievable. The author’s intentions for the business plan are not to draw investors’ interest, but to provide a practical guide for the inexperienced owners.