E-Commerce in Developing Countries- Issues and Challenges. Consumer Attitude in the Nigerian Market

Abstract

This thesis is an explorative research that aims to explore further on earlier research on issues and challenges of E-Commerce in developing nations, with a focus on consumer attitude in the Nigerian market, which is one of the largest markets in Africa. This re-search made use of quantitative written questionnaires that was administered to users of different E-Commerce platforms in Lagos, Nigeria, results were analyzed using SPSS and interpreted using Descriptive Analysis and Simple Relative Percentages, which clearly shows major issues and challenges such as infrastructural, risk and security, education and awareness, finance and cost, trust and confidence in the Nigerian online business terrain. Several E-Commerce platforms that are available in the business environment were iden-tified and cross tabulations were made among different age groups and genders that use these platforms. From the result of the research, it was clear that the issues and challenges notwithstanding, consumer attitude is on the positive side but issues of trust/confidence in the system needs to be addressed as well as improvement in infrastructure especially internet supply which is the platform on which E-Commerce stands, also recommendations for further studies and also constant attitudinal checks must be performed regularly as E-Commerce is an evolving trend, and as it evolves, consumer attitude need to be evaluated to ensure its survival in developing counties.