Fashion blogs and advertisement
Lindblad, Jessica (2013)
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013112718519
https://urn.fi/URN:NBN:fi:amk-2013112718519
Tiivistelmä
This thesis examines advertisement in fashion blogs. The theoretical part of the research discusses blogs and the social media in general, analyzes the decision-making process of the fashion consumer, along with general consumer behavior, and then examines ethical issues and the various advertising and marketing tools used in blogs.
The objective of this thesis is to ascertain how blog readers are reacting to the growing amount of advertisement currently present in fashion blogs and the social media. It also aims to examine the power of a successful blog and the opportunities and issues that such a blog might create.
The empirical part of the study was implemented as a survey. To fully understand the entirety of the subject matter being researched, it was seen as necessary to implement both qualitative and quantitative research methods. The survey was in the form of a web page, which was introduced to respondents through Facebook; it received a total of 50 responses.
The survey indicated that readers are not that satisfied with the amount of advertisement in fashion blogs. Many respondents felt that blogs simply contain too much of it. They do not always feel that bloggers are clear enough as to when a post is an advertisement and when it is not. The survey also indicated that bloggers actually have a lot of power and are able to change a reader’s mind regarding a particular product, potentially inducing her or him to buy it.
The objective of this thesis is to ascertain how blog readers are reacting to the growing amount of advertisement currently present in fashion blogs and the social media. It also aims to examine the power of a successful blog and the opportunities and issues that such a blog might create.
The empirical part of the study was implemented as a survey. To fully understand the entirety of the subject matter being researched, it was seen as necessary to implement both qualitative and quantitative research methods. The survey was in the form of a web page, which was introduced to respondents through Facebook; it received a total of 50 responses.
The survey indicated that readers are not that satisfied with the amount of advertisement in fashion blogs. Many respondents felt that blogs simply contain too much of it. They do not always feel that bloggers are clear enough as to when a post is an advertisement and when it is not. The survey also indicated that bloggers actually have a lot of power and are able to change a reader’s mind regarding a particular product, potentially inducing her or him to buy it.