Quality workbook for physical activity and wellbeing industry: Case - Physical activity pharmacy
Lahti, Saara (2013)
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120219297
https://urn.fi/URN:NBN:fi:amk-2013120219297
Tiivistelmä
According to national recommendations for physical activity 90 per cent of the Finnish population do not exercise enough. The need to engage people who are insufficiently active is urgent because treating physical inactivity and sedentary lifestyle is costly to the society.
MOTION! project aims to create new models for fitness and wellbeing businesses in the Päijät-Häme region. One of MOTION! project’s subprojects is to develop an online innovation platform called physical activity pharmacy. Physical activity pharmacy is an online toolbox that matches healthcare and physical activity professionals with physical activity and wellbeing service providers.
The goal of this product-oriented thesis is to develop content for the physical activity pharmacy’s quality workbook. The quality workbook will determine the eligibility of potential physical activity pharmacy service providers. The workbook implements an interactive, solution-centred approach the service providers are able to utilize when evaluating the quality of their service processes. The workbook also introduces service design tools that the service providers are able use in developing their services.
The thesis project was implemented between September and December 2013. Research was conducted for the purpose of the thesis by using customer journey method and qualitative content analysis of previously acquired interview tapes. The research aimed to examine the needs of the physically inactive and insufficiently active target group.
The thesis research found that physical activity is a sensitive issue for the target group and it often links to bad experiences in the past and time management issues in the present. In order to engage the target group there is a need for an external source of motivation such as a friend or a physical activity counsellor. Relatability, credibility, flexibility and a holistic approach that encompasses the individual’s lifestyle as a whole are valued qualities for physical activity professionals.
MOTION! project aims to create new models for fitness and wellbeing businesses in the Päijät-Häme region. One of MOTION! project’s subprojects is to develop an online innovation platform called physical activity pharmacy. Physical activity pharmacy is an online toolbox that matches healthcare and physical activity professionals with physical activity and wellbeing service providers.
The goal of this product-oriented thesis is to develop content for the physical activity pharmacy’s quality workbook. The quality workbook will determine the eligibility of potential physical activity pharmacy service providers. The workbook implements an interactive, solution-centred approach the service providers are able to utilize when evaluating the quality of their service processes. The workbook also introduces service design tools that the service providers are able use in developing their services.
The thesis project was implemented between September and December 2013. Research was conducted for the purpose of the thesis by using customer journey method and qualitative content analysis of previously acquired interview tapes. The research aimed to examine the needs of the physically inactive and insufficiently active target group.
The thesis research found that physical activity is a sensitive issue for the target group and it often links to bad experiences in the past and time management issues in the present. In order to engage the target group there is a need for an external source of motivation such as a friend or a physical activity counsellor. Relatability, credibility, flexibility and a holistic approach that encompasses the individual’s lifestyle as a whole are valued qualities for physical activity professionals.