Marketing Plan : Klubi Tampere
Kuivala, Wilma (2013)
Tampereen ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120219491
https://urn.fi/URN:NBN:fi:amk-2013120219491
Tiivistelmä
The aim of this thesis was to create a marketing plan for Klubi Tampere, which provides restaurant services and products and live music as a service and a product. The main aim of the marketing plan was to clarify the image of the company and to reach a wider array of customers not just in Tampere but all over Finland.
The thesis describes the basic issues of marketing management and the contents of a marketing plan. The concepts of the analyses utilized are also explained in the thesis.
All the actions described in the marketing plan were planned for the current situation of the company keeping in mind the tough and constantly evolving competition of the restaurant business. The aspects of social media and online networking were also taken into account.
The marketing plan can be found in the appendix of this thesis and it is not published due to privacy reasons.
The thesis describes the basic issues of marketing management and the contents of a marketing plan. The concepts of the analyses utilized are also explained in the thesis.
All the actions described in the marketing plan were planned for the current situation of the company keeping in mind the tough and constantly evolving competition of the restaurant business. The aspects of social media and online networking were also taken into account.
The marketing plan can be found in the appendix of this thesis and it is not published due to privacy reasons.