Business development of Pika-Apu Palvelu
Dong, Yanqing (2013)
HAAGA-HELIA ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120520177
https://urn.fi/URN:NBN:fi:amk-2013120520177
Tiivistelmä
Chalara Oy is a young Start-up founded in Helsinki, Finland in April 2012 by two individuals lacking business experience. During the company’s development, Chalara Oy has been involved in different industries, but focused on their initial project, Pika-Apu Palvelu.
The aim of this thesis is to describe the business development process of Pika-Apu Palvelu, a service that offers home services to businesses and individual consumers by matching customers with a reliable employee.
This thesis will mainly discuss the marketing and quality management strategies of Pika-Apu Palvelu to produce the most effective marketing channels in different stages of business as well as methods used to improve employee work ethic and performance.
This research combines theoratical and empirical studies with practical applications used in 2013 . These findings give deep insight about how a start-up initially developed through trial-and-error with no market recognition to a healthily developing small company one and a half years later.
In conclusion, in this thesis, it provides great case studies which combine various marketing methods with excellent quality management that lead Pika-Apu Palvelu to a higher level.
The aim of this thesis is to describe the business development process of Pika-Apu Palvelu, a service that offers home services to businesses and individual consumers by matching customers with a reliable employee.
This thesis will mainly discuss the marketing and quality management strategies of Pika-Apu Palvelu to produce the most effective marketing channels in different stages of business as well as methods used to improve employee work ethic and performance.
This research combines theoratical and empirical studies with practical applications used in 2013 . These findings give deep insight about how a start-up initially developed through trial-and-error with no market recognition to a healthily developing small company one and a half years later.
In conclusion, in this thesis, it provides great case studies which combine various marketing methods with excellent quality management that lead Pika-Apu Palvelu to a higher level.